26 Mar Keeping in touch with patients – Email Marketing
So – you have a great few sessions with a client, you fix their issue (or at least help greatly), you say your good byes – then what? Do you still keep in touch with them?
The power of communication to clients past, present and future is huge – just because you have sent them on their way, does NOT mean you should say goodbye. That is where a regular enewsletter comes in – keep those communication channels.
There are a number of programs out there that can help automate enewsletters and get them sent out to your database – MailChimp, Vision 6 to name a couple. This all points to one thing – there is no excuse to not keep in touch!
Enewsletters should include relevant information to your clients and increase your position as a knowledge leader, provide valuable hints and tips, offer special rates or one off classes to maintain health and even something funny!
We all know that word of mouth is a powerful tool and looking after your current and past patients is just as valuable as seeking new ones – so get moving now, and get talking.
What structure should your enewsletter to patients take?
- Greetings – Add a personal touch – what has the practice been up to?
- Case Studies – Have you had a great success story – let them know.
- Images – Don’t forget to add images, not too many so the email is too huge, but enough to keep interest.
- Special Offers – People love discounts!
- Ask a question – Try and interact with your audience, ask a survey, ask for an opinion – just get the chatter happening.
- Keep going – lock it in your dairy and consistently communicate.
How often should be email?
No set rule but the two things we would suggest is, don’t be spammy yet be consistent. In other words, not too often and not too infrequent, find your nice happy spot in the middle.
You will know your client base and you know how many emails we all receive daily, so keep this in mind. If you make your emails interesting, full of helpful information and relevant to your clients, any time can be a good time.