Articles - Allied Health Marketing

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Articles

3 Reason Why Your Health Practice Needs a Blog

In 2020, there’s no question of whether or not blogs generate leads. In fact, marketers who prioritise blogging as a marketing strategy report ...

10 May, 2020

5 Things ALL Allied Health Businesses must have on their Website

Let’s face it, we work with the lot of different allied health businesses and so we come across the most common website mistakes everyone seems ...

04 September, 2019

I have a meeting with a GP – How do I market to them effectively?

One of the most important action items for any Allied Health practitioner no matter your expertise is creating the right relationship with your local ...

31 July, 2019

5 Big Reasons why you shouldn’t use WIX, Weebly or Squarespace

Full disclosure – we did not write this blog, however we wanted to share as we 100% believe in it’s contents, and hopefully you gain some ...

14 July, 2019

Are you marketing to your client list effectively?

Your client list is one of the most important weapons you have in your arsenal – nurturing this should be a must do action for allied health pro...

11 July, 2019

8 Networking Tips For Introverts

Networking is such an important aspect for any allied health business owner – it’s great to build your network with key stakeholders, clie...

09 July, 2019

Authenticity for Allied Health Marketing

Authenticity is in short demand these days, yet it is something that so many clients crave. Trust is elusive but once gained can be such a powerful ma...

02 July, 2019

Podiatry and Marketing – stop shooting yourself in the foot!

Let’s face it – feet are not sexy. Podiatrists, I don’t envy your position. When it comes to feet, unless people have a major issue, they do not...

21 June, 2019

How much effort do you put into networking?

I want to talk about networking. Let’s talk about what it actually means shall we? According to Dictionary.com, networking is “a supportive sys...

13 June, 2019

4 Ways Health Practices Are Losing Money

Are Australian Practices Losing Money Because of Simple Admin? Whether you are a chiropractor, physiotherapist, exercise physiologist or dietit...

06 June, 2019

Five marketing tips to help create the perfect patient relationship for your business

In our view, one of the greatest promotional tools for your practice is your patient relationship. Like a fine wine, if you keep that relationship saf...

30 May, 2019

Why Exercise Physiologists Need To Up Their Marketing Game!

I always get asked by exercise physiologists – what can I do to get more patients? New patients (unfortunately) do not grow on trees. BUT new leads...

26 May, 2019

How Successful People Work Less and Get More Done – Productivity At Its Max

As co-founder of Hotwire.com and CEO of Zillow for the last seven years, 39-year-old Spencer Rascoff fits most people’s definition of success. As a ...

22 May, 2019

Allied Health Marketing’s Top Tips to Getting Sh*t Done

So being the owner of an allied health business can be hectic. Well, perhaps hectic isn’t the right way? Madness, yes, let’s go with madness. I w...

17 May, 2019

Physios – Stop Fixing People and Start Fixing You

Business owners in all forms can become stale. I’ve been there. You’re so busy working on what you need to do that the spark may fade or you are s...

30 April, 2019

Dietitians, it’s time to get personal with marketing efforts

Having spent the last few months working with a fantastic group of dietitians and nutritionists there has been one common theme – passion. Passion f...

30 April, 2019

Are you a health leader or follower?

I speak to a lot of allied health professionals in my line of work and one of the most common things I get asked is – how do I compare to others? ...

28 April, 2019

Are you guilty of simply waving goodbye to clients?

I’ve been lucky enough to have been involved in a number of one on one workshops recently with some very cool allied health people, but one thing ...

09 April, 2019

Five tips for creating quality allied health web content

Blogs are such an effective way to improve your SEO and to build your brand and overall trust. Have you even started your blog yet? Here’s our tips ...

02 April, 2019

Keeping in touch with patients – Email Marketing

So – you have a great few sessions with a client, you fix their issue (or at least help greatly), you say your good byes – then what? Do you still...

26 March, 2019

Seven Key Questions All Health Professionals Need To Answer Before Touching Their Facebook Page

Let me guess, your practice has a Facebook page? Yes? Well then here’s my one piece of advice for you. STOP RIGHT NOW! When I say stop, I don’t me...

14 March, 2019

10 Reasons Blogging Should be Part of Your Content Strategy

With all the hype around video content, it’s tempting to think that blogging is over. But don’t let this popular notion short-change your con...

08 March, 2019

Why you need to pay attention to WordPress Plugins

WordPress is a powerful CMS, or Content Management System, that gives you an intuitive administrative interface from which you can manage the content ...

05 March, 2019

5 Marketing Tips For Physios New To The Business

We hear so many stories of the excitement physiotherapists feel when they open their new business. Fresh paint, fancy equipment and sparkly new unifor...

07 January, 2019

Stop Marketing In The Dark

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS. Do you think Coles just push out TV adverts without carefully consid...

26 November, 2018

Why Everything You Know About Marketing Is Obsolete

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different w...

02 November, 2018

Why you MUST have a mobile friendly website

We love this article from Auto Pilot Your Business a fantastic, in-depth look into why you need a mobile website and how you can check and amend you...

02 November, 2018

Business Kickstart: The Essentials For Your Practice

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones. To be a good investment, marketing dollars mu...

25 July, 2018

Content writing should be a key element of every SEO strategy.

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? Wh...

26 June, 2018

Nail Your Email Subject Line

Let me first reveal that subject lines are everywhere—on billboards, in songs and commercials, magazines, news articles, and even everyday convers...

14 February, 2017

Facebook Creative Hub

Facebook has recently launched Creative Hub, a new space where marketers can get inspiration, and information, from top mobile campaigns. On-the-grow...

11 January, 2017

5 Amazingly Free Stock Photo Websites

If you’ve ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be. As a general rule, fre...

03 January, 2017