marketing Archives - Allied Health Marketing
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marketing

In 2020, there's no question of whether or not blogs generate leads. In fact, marketers who prioritise blogging as a marketing strategy report 13-times the ROI of companies that don't. The truth is, blogging is alive and well. You'll just need to work a tiny bit harder to...

With all the hype around video content, it’s tempting to think that blogging is over. But don't let this popular notion short-change your content strategy. Your strategy should still involve blogging as usual. Because blogging is, and will remain, an essential game plan to reach your audience. One...

WordPress is a powerful CMS, or Content Management System, that gives you an intuitive administrative interface from which you can manage the content of your website. Originally developed as blogging software, WordPress has quickly grown to become one of the most popular and widely used...

Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article from the Social Media Examiner, you’ll discover how to create an effective Facebook...

MARKETING FOR ALLIED HEALTH IS NO DIFFERENT TO MARKETING FOR BIG BUSINESS.   Do you think Coles just push out TV adverts without carefully considering who their ideal customer is? Do you think the little adverts that pop up on your Facebook feed aren’t planned? EVERYTHING is...

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different world today, when almost theworst thing that could happen to most people is losing a smartphone. That’s according to Christopher Dean, CEO of Swrve, a...

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the...

I always get asked by exercise physiologists – what can I do to get more patients? New patients (unfortunately) do not grow on trees. BUT new leads and new referrals can grow with a little hard work, fertilising and nurturing. Gaining new patients and clients is not simply...